Steve Jobs said this at the Apple Worldwide Developers' Conference in 1997:
"People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things."
In today's ultra-competitive world of consumer electronics and design, we hear of new business innovations frequently. Take a look at this year's CES honorees.
None of these innovations are produced by chance. The product managers, entrepreneurs and engineers creating these amazing products follow a set process to make them happen.
Or do they?